While looking over the University of Maryland School of Medicine website this afternoon I reminded myself of the beauty of virtual tours. Copywriters can write beautiful content about a school’s campus, detailing the lush forests, mountains, and lakes surrounding the academic buildings or even describing the hustle of the city life. Something still remains, however, for those who are not convinced by flowery verbiage.
Visual and interactive campus maps offer parents and students the opportunity to preview life at an institution before stepping foot on campus. It is also an excellent opportunity to boast the size of one’s campus, displaying athletic fields, residence halls, and even property boundaries.
One of the greatest aspects of adding a campus tour to a website is that each tour is unique and fits the personality of the school, as maps can be based off a great photograph like Madeira School, hand-drawn like Wasatch Academy, one dimensional like University of Maryland School of Medicine, a sketch like the Webb School, panoramic like American School of Warsaw, or computerized like St. Mark’s School.
Those with multiple campuses, seperated by lower school, middle school, or upper school for example, are also able to portray all with a simple toggle.
The possibilities to making your site more interactive are endless.