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Key School

How many schools have the opportunity to feature a gazebo everywhere, and, in turn, call themselves the "obezags"? Key School, a coed pre-K through 12 day school in Annapolis, has always been doing things a little bit differently, innovating and working with Silverpoint to define its unique identity

  • PCR SSO and Data Integration
  • Broadcast Email
  • Online Giving

The ocean tones of the design lend itself well to a school by the water, but the interesting use of typography, stunning photography and good, updated content give current and prospective families a reason to come back for more.

The Faces@Key area helps highlight all of the interesting people in Key School's community, while the Annapolis Book Festival microsite also displays Silverpoint's versatility in using Parchment and unique design to help prioritize the importance of this signature event.

Integration with the school's database, PCR Educator, ensures the school has the most current student/parent information to send important broadcast emails to the latest email addresses and have the most current directory displays.

I am beginning to receive feedback now that we have officially announced the launch and am so happy to tell you that everyone is busting their buttons about the site. The compliments on the caliber and quality of the design should be making your ears burn! I'll compile a smattering of the comments and share then with you soon. Bottom line is that everyone - even the students I have spoken with - are proud of the site! The best compliment registered so far is that it looks and feels like "us." Thank you!

Irfan Latimer
Director of Communications
The Key School